The We Are Puerto Vallarta Awards began as a grassroots initiative to give visitors and guests a formal voice in recognizing the establishments and individuals that make the city a premier destination. Launched in 2023 by PVRPV, the program quickly gained momentum as local businesses, rental agencies, and real estate companies embraced the opportunity to gather valued feedback from their clients by participating and sharing the voting survey with their clients and guests. This collaborative effort transformed the awards into a community-wide celebration that honors the venues and people who enhance Puerto Vallarta’s global reputation.